New Zealand customs officers seized hundreds of boxes of British breakfast cereal Weetabix after rival cereal giant Weet-Bix complained that customers could get confused. Weet-Bix said the shipment will be released if a sticker hides the Weetabix label of its rival. Following this, the hashtag #freetheweetabix was shared by supporters claiming cereal giant Weet-Bix was bullying small businesses.