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Vodafone uses AR in PBL to promote new campaign #StrongerTogether
short by Roshan Gupta / on Wednesday, 31 January, 2018
Several pugs gatecrashed the finals of Vodafone Premier Badminton League and nobody could resist their charm. But what gave goosebumps to the audience, was actually a smart play of technology by Vodafone. In what was the first time a brand used Augmented reality in an Indian sports league, Vodafone used AR to bring the pugs live on the court and interact with the commentators.
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