Hirise Hospitality, an Ahmedabad-based hospitality firm owned by Tanmay Bathwal, has opened portable hotel rooms, named 'Beetle Smartotles', made of discarded shipping containers. In its initial phase, the company has launched 141 such rooms with a three-layered insulation. Aiming to build 2,000 portable hotel rooms in the country by 2018, Bathwal called these hotels "ideal for remote locations".