Ellementry, a direct-to-consumer (D2C) homeware and gifting brand, has secured early-stage funding from She Capital. Founded in 2018 by Ayush Baid and Riddhima Khandelwal, Ellementry is a lifestyle brand focused on handcrafted products. The startup operates 16 stores across 13 cities in India and sells its products online through platforms like Amazon, Tata Cliq, and Myntra.